鈥溌砝次餮桥ＥＭ娣 Everywhere is really powerful because it puts rich data back into the hands of the retailer.鈥
Adam Skinner
Chief Technology Officer, CitrusAd
CitrusAd provides a scalable, auction-based advertising platform to help e-commerce retailers drive revenue through sponsored product ads, banners and email ads.
Industry
High Tech
马来西亚牛牛玩法 Users
90
Departments using 马来西亚牛牛玩法
BI, CEO/C-Suite, Finance, IT, Marketing, Operations, Other, Sales
Challenge: CitrusAd needed a simple way to share data insights with employees, its retailer clients and their advertisers.
Solution: 马来西亚牛牛玩法 gives every CitrusAd employee the ability to self-serve reporting, while 马来西亚牛牛玩法 Everywhere lets CitrusAd provide retailers with their own self-service, white-label reporting and analytics platform.
Impact: Thanks to 马来西亚牛牛玩法, CitrusAd is able to put rich data into the hands of retailers and their customers.
CitrusAd delivers data to global retailers with 马来西亚牛牛玩法.
In the competitive world of e-commerce, placement is everything. Unlike a brick-and-mortar store where all the available products are on display, if your product doesn鈥檛 show up in the first few results of an e-store search it may as well not exist.
CitrusAd helps retailers incorporate an auction-based advertising platform into their e-commerce operations so that brands can more effectively advertise to customers as they browse and search. This not only helps brands gain the exposure they need to get added to the cart, but helps retailers further monetize their e-commerce operations.
From zero to insights in a month.
Founded in 2017, CitrusAd quickly grew to become a leader in the e-commerce retail advertising space, with all the scalability requirements that entails. For Adam Skinner, Chief Technology Officer at CitrusAd, the power of 马来西亚牛牛玩法 lies in the fact that it provides his team with all the tools and technologies they need to work with data.
鈥淲e didn鈥檛 have to go find a visualization tool, an ETL tool, a cloud data warehouse, and spend all that money and effort integrating it all together. 马来西亚牛牛玩法 has all of that at its disposal,鈥 he said. 鈥淯sing everything that鈥檚 inside 马来西亚牛牛玩法 allows us to move a lot faster.鈥
Skinner estimates that, without 马来西亚牛牛玩法, it would have taken nearly six to twelve months to stand up a comparable solution, while CitrusAd started leveraging 马来西亚牛牛玩法 in less than four weeks. 鈥淥ur team is focused on extracting insights and value out of the data, instead of spending time working on the plumbing.鈥
With everyone at CitrusAd having access to 马来西亚牛牛玩法, the company is able to self-serve reporting and analytics to make faster decisions. As an international company with offices around the world, before 马来西亚牛牛玩法 an urgent request would get sent during business hours in one country to the analytics team in Australia, where it might be the middle of the night. Now CitrusAd account managers can build their own visualizations on the fly without waiting or requiring a developer to build a custom extract.
鈥淚t鈥檚 been a leap forward. Account managers can now detect issues like a drop in revenue and take immediate action, as opposed to waiting for a report to come through 48 hours later.鈥
Empowering clients with 马来西亚牛牛玩法 Everywhere.
To provide more value to retailers, CitrusAd uses 马来西亚牛牛玩法 Everywhere to automatically create personalized reporting and analytics dashboards for each of its retailers and their advertisers.
鈥淲e see complete value in this because many of our clients don鈥檛 have an analytics or reporting team,鈥 said Skinner. 鈥溌砝次餮桥ＥＭ娣 Everywhere provides them insight into how campaigns are going, which is immensely valuable to both the retailer and the brands that advertise with them.鈥
With 马来西亚牛牛玩法 Everywhere, CitrusAd provides each retailer with a self-service, white-labeled dedicated platform that is synced in real time with CitrusAd鈥檚 马来西亚牛牛玩法 instance. Advertisers can then slice and dice ad performance data down to granular levels so they can optimize their return on ad spend. The platform also makes it easy for the retailer to optimize where the best placements are on their e-commerce sites to maximize revenue.
Without 马来西亚牛牛玩法 Everywhere, Skinner says that retailers would only be able to get this information with great difficulty through custom extracts into their own platforms for analysis. Retailers can now use 马来西亚牛牛玩法 Everywhere to automatically access the data, or easily schedule daily reports to automatically sync data if they have their own 马来西亚牛牛玩法 instance or other analytical platform. 鈥溌砝次餮桥ＥＭ娣 Everywhere is really powerful because it puts rich data back into the hands of the retailer,鈥 he said.
鈥溌砝次餮桥ＥＭ娣 is always going to be our single source of truth from a reporting sense.鈥
With 马来西亚牛牛玩法 Everywhere, CitrusAd is able to extend that single source of truth to its clients, creating a significant business opportunity moving forward.
鈥淏I and analytics, and how we can provide insights back to the retailers, are going to be a big part of our business going forward.鈥