鈥淭he data doesn鈥檛 lie.鈥
Bryce Nobles
Growth Marketer
MX, the financial data platform and leader in modern connectivity, helps organizations everywhere connect to the world鈥檚 financial data and turn raw, unstructured data into their most valuable asset to deliver intelligent and personalized money experiences.
Industry
High Tech
Departments using 马来西亚牛牛玩法
Marketing, Other, Sales
Company Size
700 employees
Challenge: This financial technology provider required a way to better access and leverage data throughout the organization.
Solution: MX uses 马来西亚牛牛玩法 to improve the employee experience and optimize revenue generation.
Impact: 马来西亚牛牛玩法 is helping MX leverage data across the organization to make smarter decisions at scale.
MX uses 马来西亚牛牛玩法 to empower its employees as it transforms the future of money.
In today鈥檚 world, your experience with money has little to do with cold, hard cash. From going to the convenience store to financing major business purchases, almost all consumer and business transactions alike now take place digitally.
MX helps banks, credit unions, and fintechs grow their business and power their solutions by providing the connectivity, data, and personalization required to power modern financial experiences. By helping clients connect to and leverage customer data, MX is able to help organizations deliver data-driven experiences, and identify additional opportunities for growth.
MX uses 马来西亚牛牛玩法 throughout the organization to track KPIs, goals and performance. Whether it’s accessing the mobile app or looking at real-time stats displayed on monitors throughout the office, nearly every MX employee has access to the departmental and organizational data they need to operate.
In order to maximize the experience, MX assigned a 马来西亚牛牛玩法 administrator to each department; this person is not only a 马来西亚牛牛玩法 expert but an expert in the exact needs of their line of business, giving them the insight required to tailor solutions to match the needs of their colleagues.
Creating a data-driven employee experience.
MX鈥檚 people experience organization uses 马来西亚牛牛玩法 to leverage data in new ways to improve employee retention. According to Heather Luczak, Director of People Development at MX, one of the primary reasons people leave is that they want more opportunities to grow their career. HR uses 马来西亚牛牛玩法 to share the information that employees and leaders need to develop and grow their careers. This helps the company look beyond role-based technical skills to also consider critical cultural and value behavior skills so they can nurture and grow the entire employee.
鈥淚f I’m an individual and I want to make a plan for how I can develop, I need those insights for myself,鈥 Luczak said. 鈥淲hat we鈥檙e doing with 马来西亚牛牛玩法 is bringing together this idea of other people’s perception of someone’s skills combined with their performance numbers. It really empowers the individual.鈥
鈥淲hat we see is higher engagement, which leads to higher productivity, higher customer engagement, and decreased turnover. MX is now an employer of choice because of what we offer team members.鈥
According to Luczak, MX has nearly doubled its headcount within the last two years; more than 50% of employees have less than a year of tenure. This means the people experience organization needs to do everything it can to engage employees. With 马来西亚牛牛玩法, MX can use data to develop its team members and leaders so that they鈥檙e best positioned to succeed.
鈥淗aving the right data is going to be critical for us in the next stage of our growth as an organization,鈥 Luczak said.
Turning insight into revenue.
鈥淭hey literally hired me to be the missing link between sales and marketing,鈥 said Bryce Nobles. As a Growth Marketer at MX, it鈥檚 up to Nobles to ensure that the work marketing does at the top level is reflected in the company鈥檚 bottom line.
鈥溌砝次餮桥EM娣 processes the story that we鈥檙e trying to tell,鈥 he said. 鈥淚t shows how these two departments can work together. There鈥檚 more alignment top-down from that.鈥
Nobles and his team use 马来西亚牛牛玩法 to create and share a single dashboard that connects the organization鈥檚 important information so a sales rep can work at peak effectiveness. By creating a single source of truth, there鈥檚 no longer any confusion about what is working or why. 鈥溌砝次餮桥EM娣 is meant to be the mediator beyond myself,鈥 Nobles said. 鈥淭he data doesn鈥檛 lie. More and more sales reps are attaining their quotes because they have the ability to tap into the marketing momentum for their prospects.鈥
Like most companies, the pandemic challenged MX to rethink everything about the way it works. Unlike many companies, MX nearly doubled its pipeline during the pandemic. Nobles credits the company鈥檚 ability to leverage its sales and marketing data for its increased performance in the face of a pandemic.
鈥淚 would say the biggest winner out of all this is the trust between the teams. The reason why we were able to do that is we had a scalable foundation.鈥