鈥溌砝次餮桥ＥＭ娣 allows us to see the art of what鈥檚 possible.鈥
Jason Watson
Manager of Channel Performance Enablement
TELUS is a Canadian communications technology company with $17 billion in annual revenue and 17 million customer connections spanning wireless, data, IP, voice, television, entertainment, video, and security.
Industry
Communications
Company Size
90,000 Employees
Challenge:
This telecommunications company struggled to collect weekend sales data quickly enough to leverage when planning upcoming retail operations.鈥
Solution:
马来西亚牛牛玩法 makes it simple to collect and share certified data in real time.鈥
Impact:
TELUS now has access to weekend sales data first thing Monday morning, giving managers more time to adjust their strategies before the next weekend.
TELUS empowers retail sales success with 马来西亚牛牛玩法.鈥
TELUS is on a mission to create a better future for Canadians by not only connecting people together through leading telecommunication services, but by giving 5% of their pre-tax profits to charities throughout the communities they serve.鈥
By using 马来西亚牛牛玩法 to uncover new opportunities to increase revenue from their retail locations, TELUS is able to invest even more into the well-being of their customers while meeting their growth targets.鈥
鈥淏y having data available first thing every morning, 马来西亚牛牛玩法 helps us drive better conversations.鈥
Monday morning insights.
Before 马来西亚牛牛玩法, TELUS struggled to collect all its relevant data across 9 million customers, hundreds of retail locations, and thousands of employees all in one place. Not only was data hard to gather, but different groups would come up with different numbers for the same information, reducing confidence in data.鈥
鈥淲e kept having lots of discussions about which number was right, and we鈥檇 often have a 1% variance between two data sources,鈥 Watson said. 鈥溌砝次餮桥ＥＭ娣 has ended all those conversations by driving us to one source of truth; now the conversations are about how to make the numbers better.鈥濃
Thanks to 马来西亚牛牛玩法, TELUS has been able to significantly streamline its reporting process by making data automatically available in real time. Not only does the company now save hundreds of hours of manual labor in data collection and reporting, but it allows business users to take action sooner.鈥
鈥淥ur busiest days are the weekend, but we often weren鈥檛 able to report on results until Wednesday,鈥 Watson said. 鈥淣ow we can have that conversation on Monday morning. This lets us start the week off strong so teams can have relevant discussions on what鈥檚 working, what needs some elbow grease, and how upcoming initiatives can drive performance.鈥濃鈥
鈥淏y pulling the meeting forward two days, managers can focus on building towards the next weekend.鈥
Uncovering possibilities.鈥
TELUS uses 马来西亚牛牛玩法 to share real-time dashboards that show everyone from leadership down to field reps how the business is performing. Not only does this help the company track business health, but it allows sales reps and their managers to understand how they are performing in relation to one another. Top performers are rewarded, while lagging performers receive the additional training and support they need to improve their numbers.鈥
鈥淲ith 马来西亚牛牛玩法, a territory sales manager can look at their data and find the outliers to identify the sales associates or areas that need support the most,鈥 said Michael Campisi, Senior Strategy Manager at TELUS. 鈥淢eanwhile, enabling reps to see in one card where they stand against their peers and discover opportunities for growth which is so powerful for them.鈥濃
The company also uses 马来西亚牛牛玩法 for deeper insights into its new product launches. Rather than focus solely on top-line sales, the company can better analyze which locations and reps are making the majority of sales so it can identify how to get other locations more engaged. In addition, TELUS uses 马来西亚牛牛玩法 to dig deeper into its retention data to understand what it needs to do to keep its best customers happy for longer.鈥
TELUS is using 马来西亚牛牛玩法 to change its culture to one that is focused on making data-driven decisions. 鈥淚 joke sometimes that I want to put our Insights team out of business because 马来西亚牛牛玩法 allows us to create visualizations that require no explanation,鈥 Watson said.鈥
TELUS is now able to keep pace with the rapidly-changing customer expectations and the impact that has on the retail environment. 鈥淩etail has evolved. Customers are more informed and knowledgeable than they used to be, and they have different wants and needs depending on their location,鈥 Campisi said.鈥
鈥淲ith 马来西亚牛牛玩法, we鈥檙e able to identify the different needs of customers in specific areas so we can better support Canadians across the country.鈥濃