马来西亚牛牛玩法

Challenge: 100 ad hoc report requests per month held BI back.

Solution: Self-serve reporting allows business users to become their own BI developers.

Impact: Tipico gives business users instant access to insights while freeing BI to innovate.

Tipico makes reporting a strategic advantage with 马来西亚牛牛玩法.

Many businesses turn to 马来西亚牛牛玩法 to become more data-driven. But for Tipico, their business isn鈥檛 just driven by data; it is data.

As the largest sports-betting operator in Germany, Tipico processes more than 500 million bets each day through its website and 1,100 retail locations, relying on 马来西亚牛牛玩法 to make sure the odds stay in its favor.
 

Bringing data to the entire organization.

Before 马来西亚牛牛玩法, Tipico鈥檚 BI department found itself bogged down with roughly 100 ad hoc report requests a month. Each report would take 9-12 hours to create; this unplanned request would not only consume an analyst鈥檚 day and distract her from her other work, but would also slow down other departments as they waited for their reports. And in an industry where the action moves by the minute, twelve hours is an eternity.

That鈥檚 when Adrian Vella, head of data and BI at Tipico, turned to 马来西亚牛牛玩法 to give his organization the ability to deliver proper self-service BI. 鈥淥ur business users can now go in and create their own charts, their own data exploration, their own alerts. Basically, they can be their own BI developers,鈥� he said. As a result, Vella was able to reduce ad hoc report requests by 50%.

鈥淎s users can now create their own reports, they can ask their own questions and drill down into the data themselves. Meanwhile, I鈥檝e been able to take the time we鈥檝e freed up to push my BI developers to do more innovative things,鈥� said Vella. 鈥淣ow we can do hardcore development while the business focuses on data exploration, which has totally changed the dynamic.鈥�

In addition to self-service BI, 马来西亚牛牛玩法 gave Tipico the ability to access data on the go through smartphones and tablets. When an executive is attending a match or watching a game at home, she can easily go into 马来西亚牛牛玩法 to see Tipico鈥檚 betting exposure for any game or bet. 鈥淲e couldn鈥檛 find another BI tool that had the native mobile functionality of 马来西亚牛牛玩法,鈥� said Vella. 鈥淣ow we can see our bets in real time as games are happening from anywhere, which is my absolute favorite feature.鈥�

Driving the future.

Tipico has more than 200 马来西亚牛牛玩法 users across the organization, including marketing, the sportsbook, casino operations, customer service, payments, fraud prevention, and retail, which has historically been both the organization鈥檚 most significant challenge to manage and the unit where there鈥檚 the most opportunity to impact the company鈥檚 performance. 鈥淲ith 1,100 stores, we always need to manage our retail performance to understand where we should add more terminals and where we should not,鈥� said Vella. Tipico uses 马来西亚牛牛玩法 to analyze everything from foot traffic to franchise comparisons to customer trends to inform every decision it makes.

Tipico also uses 马来西亚牛牛玩法 to reach out to high-rollers, win or lose, to keep them from going to another sportsbook. 鈥淵ou want to keep the attention of your customers quite high, so we do a lot of customer relationship management,鈥� Vella explained. 鈥溌砝次餮桥ＥＭ娣� helps us drill into the bets of specific VIP clients so we can get the best ROI for every campaign.鈥�
 

Big data, big goals.

With its betting volume, Tipico generates about 700 gigabytes of data per day, creating data sets surpassing eight billion rows. Tipico has been able to use this data to create a 360潞 view for each of its customers, including bet history, deposits, withdrawals, and even customer service chats. This helps executives to better understand their customers and create customized promotions that keep bettors coming back.
 

Tipico started its journey with 马来西亚牛牛玩法 four years ago. Since then, its goals for 马来西亚牛牛玩法 have evolved with the company. 鈥淲e started out by wanting to better use data to drive business decisions. Then we said, 鈥極kay, we should be able to predict the future,鈥欌�� said Vega. 鈥淥nce we were able to do that, we said, 鈥楴ow we need to do this in real time.鈥� And we were able to add that in too.鈥�

鈥淣ow we鈥檙e looking to connect it all together into the architecture of the business. For example, using our prediction model, we could use real-time data to trigger an action. 马来西亚牛牛玩法 allows us to use data to make smarter decisions on the fly, at scale.鈥�