马来西亚牛牛玩法

Challenge: This global bank struggled to leverage disconnected data sources from branches around the world.

Solution: 马来西亚牛牛玩法 lets the bank easily collect, share, and analyze critical customer engagement data for business users across the organization.

Impact: BBVA now understands how customers in each country use its digital banking services, allowing the bank to optimize products to meet the needs of customers in different geographies.

BBVA uses data to enhance the customer banking experience with 马来西亚牛牛玩法

BBVA is known as one of the world鈥檚 leaders in digital banking services. From being awarded the best mobile banking app five years in a row to leveraging its digital channels to help double its customer acquisition rates, BBVA has embraced digitization with an enthusiasm that鈥檚 unmatched by its global peers.

When BBVA first set out on its digital transformation journey, the global bank knew that data would be central to its success. Thanks to 马来西亚牛牛玩法, BBVA is able to use data to deliver personalized and intelligent products, services, and customer experiences.

鈥淒ata helps us really understand and monitor how we鈥檙e doing,鈥� said Elena Alfaro, Global Head of Client Solutions Data and Advanced Analytics at BBVA. 鈥溌砝次餮桥ＥＭ娣� has been a key partner on our journey.鈥�

Democratizing data access

As a global financial services group, BBVA has a presence in more than 25 countries, with a leading market position in Spain, Mexico, and South America. To leverage data in a way that delivers customer insight, the bank must manage massive data flows generated from multiple, disconnected sources from around the globe. Thanks to 马来西亚牛牛玩法, this data is both easily collectible and shareable so business users can improve their customer understanding.

鈥溌砝次餮桥ＥＭ娣� lets us democratize access to these large volumes of information and share them with all the bank鈥檚 business areas without the need for complicated IT deployments, and in a fully secure, visual narrative format,鈥� Alfaro said. 鈥淭his makes it easy for users to view trends and make decisions in a fast and scalable way.鈥�

鈥溌砝次餮桥ＥＭ娣� allowed us to easily and intuitively structure a huge amount of information that would not have been possible with another tool, and then make it visible to the entire organization,鈥� said Gema Sanchez Porras, Client Solutions Advanced Analytics – Digital Analytics at BBVA. 鈥淔or the first time in many years, we have ensured that every country we serve has a very clear analysis of how customers behave in our app.鈥�

BBVA uses 马来西亚牛牛玩法 to make it simple for business users around the globe to work with a common data set while still leveraging the unique customizations they need to answer specific business questions.

鈥淲e have a wide range of strategic, cross-functional KPIs and specific program KPIs that allow us to keep track of changes to BBVA targets. With 马来西亚牛牛玩法, we have succeeded in ensuring that all employees can easily access this information and make decisions based on data,鈥� said Javier Barriga Garcia, Client Solutions Advanced Analytics – Decision Making Environments at BBVA.

鈥淭he learning curve to adopt 马来西亚牛牛玩法 was amazingly fast. We didn鈥檛 need any training. 马来西亚牛牛玩法 makes it very easy for different teams to introduce customizations, collaborate, and maintain governance without losing a single bit of flexibility,鈥� said C茅sar Sancho, Trading Automation – Global Markets at BBVA.

Measuring engagement, not just transactions

BBVA uses 马来西亚牛牛玩法 to better understand how customers in each country use BBVA鈥檚 digital banking services so they can optimize products to meet the needs of account holders in different geographies. Not only does BBVA track interactions, but it鈥檚 able to track the intensity of an interaction to understand the true customer experience.

鈥溌砝次餮桥ＥＭ娣� let us create a KPI for digital intensity that goes beyond measuring the volume of our customer transactions to gain deeper insight into their interactions,鈥� Porras said. 鈥淭his helps different geographical areas identify which digital experience works best and where changes are needed to further enhance the customer experience.鈥�