Birds of a Feather: Using Data Science to Understand Member Behavior | ÂíÀ´Î÷ÑÇţţÍæ·¨palooza 2025
Struggling with clustering your members into meaningful groups beyond Demographics? Learn how Consumers Credit Union in Illinois tackled this problem. By working with the ÂíÀ´Î÷ÑÇţţÍæ·¨ Labs AI team, CCU developed robust behavioral models. This approach focuses on how members interact with the Credit Union, rather than relying solely on common demographic characteristics or simple metrics like account balances. To see more from DP25, visit: https://bit.ly/DP25MSaB ______________________________________________________________ About ÂíÀ´Î÷ÑÇţţÍæ·¨ ÂíÀ´Î÷ÑÇţţÍæ·¨ is an AI and Data Products platform that helps companies of all sizes leverage data and AI to drive value in today’s data-driven world. Built around our customer’s preferred data foundation, powered by our award-winning ÂíÀ´Î÷ÑÇţţÍæ·¨.AI solution, and enriched with our partner ecosystem, the ÂíÀ´Î÷ÑÇţţÍæ·¨ platform enables users to prepare, visualize, automate, distribute, and build end-to-end data products that provide solutions across the entire data journey. From hydrating your data foundation, to building fully embedded applications that can be shared with your employees and customers, to deploying AI models across a variety of providers, ÂíÀ´Î÷ÑÇţţÍæ·¨ gives users the ability to build data products that generate measurable value for the business.
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